eToro Appoints Massimo Citoni as New Reginal Manager for Italy

Global trading and investment platform eToro has appointed Massimo Citoni as its new regional manager to strengthen its presence in Italy. Citoni joined the company in 2015 as an Account Manager.

His expertise led to his rise through the ranks, culminating in his promotion to Head of the Italian Desk in 2023. According to an update on the company's website, Citoni's main task will be to consolidate eToro's foothold in Italy.

Etay Cohen, the Chief Customer Officer at eToro, mentioned: "(Citoni’s) exceptional track record and deep understanding of the Italian customer make him the perfect fit for this position. His dedication and insight have been invaluable to eToro, and we are confident that under his leadership, eToro will achieve new heights in the Italian market.”

Citoni's responsibilities cover several important areas, including fostering strategic partnerships with local entities, overseeing marketing initiatives, and enhancing customer retention. This strategic alignment is designed to enhance the experience of Italian customers and eToro Club members.

Building on its recent growth, eToro is committed to expanding its services globally. Last month, the retail and social trading platform received a full license from the Abu Dhabi Global Market (ADGM), solidifying its position in the MENA region.

The company, which already enjoys a strong reputation in over 100 countries, has been actively seeking regulatory approvals to strengthen its operations. With ADGM's approval, eToro was able to establish a solid presence in Abu Dhabi, offering services such as securities, derivatives and cryptocurrency trading across the UAE.

Alongside the license acquisition, eToro has made strategic appointments in the Middle East, naming Jason Hughes as Senior Executive Officer and George Naddaf as Regional Manager for the GCC and MENA regions.

(Source: Finance Magnates)