Rakuten to Introduce an NFT Marketplace in Japan

Rakuten, the Japanese Internet giant, will introduce a non-fungible token (NFT) marketplace and sales platform in the spring of 2022.

The Rakuten NFT platform will allow the sale and purchase of digital content in a variety of categories like sports and entertainment, including music and anime. This user-friendly platform will also allow IP holders to easily issue NFTs and build their sales websites. 

Additionally, the Rakuten NFT platform will be linked to other Rakuten services, meaning Rakuten users will be able to acquire NFTs as prizes and or gifts when purchasing other products or after meeting certain criteria.

The company stated in the official announcement, "NFTs are a breakthrough technology in the digital content field because of their ability to guarantee the uniqueness and rarity of digital data, and in recent years they have attracted attention in fields such as sports and entertainment because of their potential to bring new innovation to the content industry."