Vantage FX Announces Its Rebrand to Vantage

Vantage FX, an ASIC-licensed Forex and CFD broker, has announced its rebrand to Vantage.

The rebrand comes at a time when the trading landscape is seeing a monumental shift worldwide. Following the pandemic, thousands of young and ambitious traders are entering the space and since 2020 Vantage has seen a 68% increase in platform users. An increasing number of these are from emerging markets which are not traditionally prioritised by the existing retail landscape, something Vantage seeks to remedy.

Marc Despallieres, Chief Strategy Officer said: "Today's announcement is the realisation of more than a decade of establishing a platform that puts customers at the centre of our offering. Dropping the FX from our name is an important development in demonstrating our capabilities beyond foreign exchange, but this rebrand is so much more.

"At Vantage we are passionate about offering a service that connects customers to the best tools, resources, and support regardless of trading ability and geographic location. For too long retail trading platforms have failed to prioritise localised needs, particularly in emerging markets, now we want to address those shortfalls and level the playing field for a new generation of traders."

In the past two months, Vantage has announced two key appointments. In October, the company appointed Anton Tsoy as Country Manager for Kazakhstan, as part of its strategy of extending footprints into the region. In September, it appointed Eoh You Loong as Regional Strategy Director, as part of its strategy of extending footprints into APAC region.