Zenfinex Rebrands to Taurex

Zenfinex, a London-based online trading platform, is changing its name to Taurex as part of its plan to empower traders with trading tools and proprietary technology. 

Nick Cooke, the Founder and CEO of Taurex, explains, "The Taurex brand embodies our legacy of trading expertise while signaling our commitment to bring robust trading solutions to our clients. In an era where technology and trading are becoming increasingly intertwined, our aim is to continue to center people."

According to the company, the inspiration for renaming Zenfinex to Taurex comes from the Latin words "Taurus" for strength and "Ex" for exchange. This brand reshaping marks Taurex's commitment to redefining the retail trading space. 

The company is introducing changes, including the launch of a proprietary trading app and tool kits suitable for all levels of traders. In addition, Taurex is developing a global community to connect new and experienced traders. 

As reported earlier in September, Matthew Wright, who had previously served as CEO of Zenfinex, resigned and joined Exinity as Group COO. Nick Cooke, the founder of Zenfinex, once again served as the group's CEO.

(Source: Finance Magnates)