PU Prime, a global leader in financial services and trading, proudly reinforces its commitment to Environmental, Social, and Governance (ESG) principles through its latest charitable collaboration. Partnering with Malaysia’s Dual Blessing Organization, this initiative underscores PU Prime’s mission to foster sustainable development and uplift communities through meaningful engagement.

A Purpose-Driven Collaboration

In line with its ESG roadmap, PU Prime has joined forces with Dual Blessing Organization (also known as Shuang Fu), a non-profit established on 19 August 2001. Based in Malaysia, the organization serves individuals with disabilities and rehabilitated drug addicts aged 18 and above. Through vocational training and job placements, Dual Blessing empowers beneficiaries to build essential life skills and achieve greater independence. Key services include computer training, recycling programs, accessible transportation, welfare support, and a pastry department—each aimed at promoting inclusivity and self-reliance.

Guided by the motto “Instead of giving a fish, we teach how to fish,” the organization focuses on long-term empowerment over short-term aid. PU Prime’s involvement marks the start of its local ESG efforts in Malaysia, with aspirations to inspire similar actions across its global branches.

Taking Action Through Recycling and Donations

The initiative launched with a company-wide recycling and donation campaign. PU Prime employees actively contributed reusable goods and financial support, which were delivered to Dual Blessing’s recycling center. This not only promoted environmental consciousness but also created job opportunities for the organization's members—reinforcing PU Prime’s dual focus on sustainability and social responsibility.

On-Site Visit Highlights Real Impact

On April 11, 2025, PU Prime team members visited the Dual Blessing facility to witness the impact firsthand. The team engaged with staff and beneficiaries, observing how individuals are trained in various skill-based departments, including computer literacy, transportation services, and pastry production.A standout experience was seeing beneficiaries involved in the hands-on creation and packaging of goods—demonstrating the organization’s commitment to a self-sustaining model and highlighting the value of inclusive employment.

Forging a Long-Term Partnership

Following the visit, PU Prime committed to a long-term sponsorship and procurement agreement with Dual Blessing. The company will source essential products—such as hand soap, floor cleaners, and other daily-use items—for internal use. These products are produced with direct involvement from Dual Blessing’s beneficiaries, providing them with real work experience and income, while promoting dignity and self-worth.This procurement model exemplifies PU Prime’s belief in sustainable sourcing that benefits both people and the planet.

Driving ESG Impact Through Four Core Pillars

PU Prime’s ESG initiative is guided by four key pillars:

1. Empowering Through Opportunity

By supporting vocational training and employment, PU Prime helps individuals from disadvantaged backgrounds gain practical skills, financial independence, and renewed confidence.

2. Promoting Environmental Stewardship

The company’s recycling drive highlights a shared dedication to reducing waste and encouraging eco-friendly practices through circular resource use.

3. Fostering Inclusion and Awareness

The initiative aims to shift perceptions and break down societal barriers by promoting inclusion and celebrating the diverse contributions of differently-abled individuals.

4. Cultivating Responsible Corporate Culture

Direct engagement with Dual Blessing has deepened employees’ understanding of the challenges faced by marginalized communities—nurturing a culture of empathy, responsibility, and purpose within PU Prime.

Inspiring a Global Movement

PU Prime hopes this initiative will inspire others—both individuals and businesses—to champion ESG values in their own communities. This collaboration serves as a model for future programs to be implemented across PU Prime’s international offices.

Looking Ahead

PU Prime remains committed to expanding its partnership with Dual Blessing Organization and replicating this impactful model globally. As the company continues to grow, it remains steadfast in its mission to be a force for good—empowering lives, embracing sustainability, and contributing to a better, more inclusive world.

For media inquiries, reach out to media@puprime.com.

About PU Prime

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