OANDA, the world's leading multi-asset online trading group, recently announced Robert Lewandowski as the group's global brand ambassador.
Lewandowski is a world-class soccer player, currently a striker for La Liga club FC Barcelona and captains the Polish national team. As one of the most successful players in the history of the Bundesliga and Bayern Munich, he is regarded as one of the best strikers of his generation and has a large fan base across the globe.
Darren Moffett, OANDA's Chief Marketing Officer, said the partnership stems from a long-term marketing strategy to increase OANDA brand recognition.
The company said Lewandowski would be featured in a series of global multimedia campaigns promoting OANDA's brand purpose of "creating smarter trading experiences" as the company seeks to expand its business in a number of markets.
Commenting on the collaboration, Lewandowski said: "I am very excited to partner with OANDA, one of the world's leading online trading groups: we share a passion to be our best. Preparation, focus, and skill are crucial for success on the pitch, just as they are in finance."