Exclusive Interview: In Talks with Axiory's Marketing Director, Dominic Poynter

BrokersView Exclusive Interview… Dominic Poynter, marketing  director of Axiory, sat down with us to discuss multi-asset investment service in Axiory, further development in the company and Axiory Copy product, as well as the recent highly volatile markets around the unexpected Ukraine-Russia event of the financial industry.

BrokersView: Could you give us a brief introduction of Axiory, which markets is Axiory most established?

Dominic: Since we entered the market in 2011 we’ve expanded globally, with local office and staff presence in Belize, the UAE, Nigeria, and Thailand, not to mention operational offices in the Czech Republic and Cyprus. We’re primarily focused on the Southeast Asian markets, but we cater to traders across many, many countries which are within our jurisdictions, with a heavy emphasis now in Nigeria and English speaking Africa generally, with our two new offices there, in Lagos and Abuja.

BrokersView: As a 20+ years Digital Marketing EXPERT, why choose Axiory?

Dominic: For me, it's about innovation, constantly evolving, a culture that puts the customer first and genuinely looks out for its employees. I can safely say that in my 20+ years of experience, Axiory is one of the most people-centric brokers I’ve seen.

What’s most exciting about Axiory, is that it's a forward-thinking company, always looking ahead into the future and finding new ways to add more value to our traders’ experience.

BrokersView: As a multi-asset trading platform with over 150+ assets, could you tell me more about that?

Dominic: Yes, of course.  At the end of last year, Axiory expanded into a true multi-asset broker, by introducing 100s of stocks and ETFs on a new dedicated investment account on the leading MT5 platform. This gives our traders countless new opportunities and attracts a whole new genre of clients who prefer direct investments for the long term.

Traders can still choose from over 170 CFD products which we’d traditionally offered across multiple markets including Forex, energies, precious metals, indices and stocks, as well as investing in real shares of some of the world’s biggest companies, including Disney, Netflix, Apple, Tesla, Coca-Cola, Facebook, Ford, Microsoft, Google, and many more. In addition, traders have access to a variety of Exchange Traded Funds (ETFs) that allows traders to combine the best of fund and stock exchange investments, and get in on dozens and hundreds of assets in one transaction.

BrokersView: What is the Axiory Copy Trade, and what is its function?

Dominic: The Axiory CopyTrade app allows a trader of any experience level to copy the trades of a more advanced or successful trader with the goal of getting in on the trading action quickly, and without spending time on an often very long learning curve.

Traders can choose from hundreds of ‘Master Traders’ whose results are transparently displayed, and where they can see their profit and loss percentage.

They can then follow and choose to “copy” the strategies of those more experienced traders, while also still controlling the specifics of their position like size, budget, risk management tools, and when to close positions. It’s a great way to make a percentage of the returns while also saving hours of research.

Our CopyTrade app makes trading even more accessible to new traders, while also offering more experienced traders the benefit of growing their following, within and outside of the app. We’re also excited to offer this tool to our Affiliates and IBs, who can benefit extensively from it.

BrokersView: What is your opinion on the future of copy trading?

Dominic: Copytrading is going to make trading even more accessible to people who are new to trading or just exploring, by giving them an opportunity to follow and learn from professional traders.

Copytrading has a massive role to play in the future, mainly because there’s no better way to learn than by mimicking and that’s what the app allows new traders to do. You’re copying trades, following professional traders, getting guidance, and learning all while actually live trading the market.

BrokersView: What other trading support is Axiory providing to the investor?

Dominic: In an industry as fast-paced as this, we not only want to keep up with our traders’ demands but also exceed their every expectation. Aside from traditional support, our way of giving back to the trading community is by providing an invaluable source for learning and mastering trading skills through our dedicated, independent market news and education portal, Axiory Intelligence. This supports our traders and all traders by offering award-winning industry-leading education, analysis, and insights with free content and subscription models.

BrokersView: We have noticed that Axiory lowered the exposure to potential risk by decreasing leverage on RUB pairs, and recently traders are no longer able to open any RUB position, but close only. Any other trading conditions may apply during such highly volatile markets?

Dominic: Unexpected volatility in local currencies exposes traders to potentially much higher risk. Our top priority in these kinds of situations is to protect our traders, and our team is always on the lookout for any potentially problematic situations that could cause more harm than good.

During highly volatile markets it’s our primary responsibility to make sure our clients are informed and aware at all times. We always advise our clients to take safety measures and adopt a risk-based approach which includes our risk-management tools like Negative Balance Protection.

This starts with having adequate knowledge about the markets and how to trade them under any circumstance including unexpected political events and volatile times. As part of our educational package, we always prepare topical and timely webinars and content that keeps our traders up to date on all market events and how to manage them.