Leading forex broker IG US announced that it is changing the name of its broker and platform technology to tastyfx, providing a more aligned experience for its US clients and bringing forex trading closer to the tasty family of products.
Despite the name change, the core trading platform will remain familiar to users, with ongoing enhancements to improve forex trading technology.
“Changing our name to tastyfx marks the beginning of a new chapter for us,” said Pete Mulmat, CEO of tastyfx.
JJ Kinahan, CEO of IG North America and President of tastytrade, stated, "The tastyfx rebrand is another illustration of how we’re evolving our company identity and our brands, while continuing to offer the fast, easy forex trading experience that our customers love.”
IG US, a subsidiary of IG Group Holdings plc, is the parent of brokerage firm tastytrade, the financial content and education platform tastylive, tasty Software Solutions, LLC, and tastyfx.