Interview: In Talks with Anet Azrielant, Head of Sales of Eurotrader in Cyprus

BrokersView Exclusive Interview… Today, we had the pleasure of interviewing Anet Azrielant, Head of Sales of Eurotrader's Cyprus branch. Ms Azrielant will discuss EuroTrader's growth plans for South Africa, forex trading in Africa, Eurotrader's mission to deliver a modern-streamlined trading experience for traders, and Eurotrader's current brokerage strategies to reduce the effects caused by Russia and Ukraine conflicts. 

Anet Azrielant has recently joined Eurotrader’s fast-growing team as Head of Sales of its Cyprus branch. Before Azrielant’s appointment to Eurotrader, Capital.com has benefitted from her skills and experience in a similar role for three years.

Ms Azrielant brings more than 25 years of FX/CFD industry experience coupled with a deep understanding of the retail client segment. In her extensive career, in multiple sales and trading executive roles, Azrielant has worked with some of the leading names in global financial services such as IronFX (Head of Sales), easyMarkets (VP of Sales) and Global FX (Chief Operating Officer & Head of Sales).

BrokersView: In which markets is EuroTrader most established, and what are the plans for growth?  

Anet: Europe, Growth plans for South Africa

BrokersView: Forex trading is exploding exponentially in the African market; what regulations are aimed to protect investors and ensure fair operations to defend investors' interests?  

Anet: Local licensing within Africa is available, and traders should look to brokers regulated locally like Eurotrader, regulated by the FSCA. Also, traders should prefer brokers with EU or UK licenses within their Group as their compliance and consumer protection processes across the board will be of a higher standard.

BrokersView: Eurotrader is on a mission to deliver a modern, streamlined trading experience that empowers and educates traders of all abilities. Could you tell us how modern and streamlined?

Anet: We are looking to innovate and offer market-leading investment services in every facet of our offering. We pride ourselves on providing product offering diversity and leading spreads on all of our markets: Stocks, Indices, FX, Commodities, Cryptocurrency.

BrokersView: Why should brokers care about their traders’ risk management?  

Anet: STP brokers like Eurotrader care for the risk management of their traders since the overall broker’s profitability is directly linked to the trader’s lifetime. The longer the client trades, the more revenue a broker makes by forwarding their trades into the market. So, traders who are capable of managing their risk adequately usually trade higher volume overall since they are able to continue trading for much longer than those who become overleveraged too quickly.

BrokersView: Why are Crypto CFDs positioned for a boom among investors?  

Anet: The physical crypto market has grown exponentially over the last five years. Institutional and sophisticated investors have increased, accounting now for a large majority of daily trading.

This led to the increase in the crypto derivatives market, which now accounts for up to 4 times the spot volumes across the largest exchanges.

The benefits of crypto derivatives are also driving across retail investment due to the clear benefits from physical crypto:

· Faster to buy and sell.

· Security of funds being safeguarded in a bank.

· Regulated product with consumer protections in place.

· Ease and confidence in funding methods since companies offering Crypto CFDs have to be regulated.

· Offered by reputable financial institutions with many years of experience.

· The ability to trade with margin, allowing you to take larger positions with less capital investment required. 

· The ability to short crypto prices provides an additional opportunity to invest in downturns or bear markets.

BrokersView: The conflict between Russia and Ukraine has been causing knock-on effects globally. During periods of such volatility in the marketplace, how to ensure that traders are getting the best execution price, speed, and liquidity? Any trading restrictions may apply?  

Anet: At Eurotrader, we always strive to provide our clients with the best execution price by aggregating liquidity from a multitude of providers that constantly compete for the best bid and ask that, in turn, gets transferred to our clients. The only trading restrictions applied are those related to Forex pairs that carry RUB since there is much disruption in the overall liquidity due to the sanctions imposed on many Russian banks. And for that reason, at present, RUB pairs are on close only till further notice.

About Eurotrader

Founded in 2015, Eurotrader is a retail broker with a vision to modernise the outdated trading landscape through innovative technology and constant evolution. The Eurotrader platform gives traders of all abilities access to a wide range of products, including fractional shares, single stocks, forex, and CFDs. Furthermore, Eurotrader provides impressive omnichannel customer support by connecting traders to human customer service agents on the platform of their choice.